SELLING ON THE INTERNET

By cutting out conventional advertising mediums and middlemen, the Internet presents cost-effective marketing opportunities for businesses of every size - to present up-to-the-minute information and prices and collect orders and responses. After customers have filled in an on-line form on your pages, this information can be immediately forwarded onto your own terminal by email or faxed to you.

If you have access to the World-Wide Web, look at some of the search engines such as Yahoo or Alta Vista, type in some keywords to describe your business and see what the competition are doing.

Despite the fact that people may give credit card information over the phone or put in the post without worry, it has been perceived by many that the Internet is less secure. Some service providers now offer facilities such as Netscape CommerceServers which, offer a high level of security, and even more secure systems and universally agreed standards are on the way. There are of course other ways of making sales over the internet - customers can ring their credit card information over separately, send it by fax or mail, or goods can be send C.O.D.

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